Make SEO Easier by Doing These 3 Things
Search engine optimization can be rather tough for some people. But it can be so much simpler. There are so many people trying to teach SEO that it often seems there is no definitive guide or course on how to do it. Some people rely on some methods, others pursue different ones. Some SEO methods are a complete marketing strategy, others are baseline requirements to make your site crawlable. Some are search engine safe, others are user-unfriendly and considered to be web-spam.
At the end of the day, SEO is not only one quick-win tactic. What you think may be SEO could actually be a part of a broader system. In order for you to really win at SEO, you must have various pieces in place to build a strong foundation. This is a guide to setting up your site correctly for search engines to avoid much harder work later on:
Make Your Site Well-Structured
Don t ignore this. A lot of the people will give you many tips to make the site indexable by Google – build on WordPress, have an XML sitemap, submit it in Search Console, and so on – but if your website has no real categorized page structure, you have no chance of ranking optimally. Besides, even if you fix it later, having an unsound foundation could make it harder for the website to live up to its full SEO potential and get the optimal traffic for the keywords you want to topic.
Whenever you re setting up your website, be proactive. Split pages into different categories and organize them as such, make sure the URL is not padded, and and make sure every page is themed coherently around a certain keyword. This will make it much easier for Google to not only recognize the overall theme of the website, but distinguish the topics of individual pages. It will ultimately save you a lot of time and money later on down the road.
SEO companies, for example https://tripleagentdigitalmedia.com/mississauga-seo, will also have a much easier time growing your site s keyword search authority.
Make Your Site Fast!
Did you know that your website builder could be hurting your SEO? It s true. Whether it s failing to follow web design best practices, having an abundance of convoluted code (high ratio of HTML to text), or it takes very long to load, there are many different things about your website that could be bogging down performance, and you don t know about it.
The first step is identify potentially damaging tech areas. Use a speed testing softwarelike Google PageSpeed Insights, GTMetrix or WebPageTest to get a detailed overview of website performance. The best sites are the ones that have less than 1 MB of data, and load in less than 2 seconds.
Once you have shrunk the assets on your page that are occupying the most loading time, the next step is to determine if the website builder you re using is causing the problem. If, even on an empty page, the site loading speed is still slow, chances are you re using a platform that s not even SEO-friendly.
Have Meaningful, Non-Spammy Content
You don t want your SEO content to be spam. Not only will it make the site look more suspicious in Google s eyes, people won t like reading it. You want your content to be keyword-rich, and yet still high-quality.
A good key to this is to compare your content against the scientific data of the competition. Some website owners who want to do SEO have more time than others. If you value your business time, we recommend hiring a good Sell on Amazon Without Inventory.
Hire an SEO Consultant
These are just some of the things you need to have in place for a great SEO-friendly website, which will save you time, money and effort in your ability to present yourself to more searchers online. Get these elements straightened up as much as possible, and the next logical step will be to hire a high-quality content marketing or SEO agency, e.g. Sell on Amazon Without Inventory, to expand your authority and web presence.